Invu expands marketing team to support aggressive growth plans
Released on: July 1, 2008, 7:49 am
Press Release Author: InVu
Industry: Software
Press Release Summary: Digital document management company appoints new Head of Marketing and Marketing Communications Manager
Press Release Body: Blisworth, UK, 17 July 2008: Invu, a specialist in digital document management, has expanded its marketing team to support the company's significant growth plans. Invu has appointed Nick Jones as Head of Marketing and Naomi Boszeat-Edwards as Marketing Communications Manager. Working together, Nick and Naomi will be responsible for devising, implementing and managing dynamic and powerful marketing campaigns that will enable Invu to meet its targets.
Nick Jones joins Invu from global information solutions provider, LexisNexis where as Head of Marketing Propositions and Communications he spearheaded the company's repositioning from a traditional publishing house to a provider of solutions into key verticals such as legal, tax and accountancy and public sector.
Prior to this, Nick was Head of Marketing and Corporate Proposition Development at RAC with responsibility for developing and implementing the marketing strategy predominantly for the insurance sector. Nick has also held several senior marketing positions at AMP Banking, Marks & Spencer Money and Royal & Sun Alliance. In his role as Head of Marketing at Invu, Nick will ensure that all marketing activity is strategically aligned with the company's commercial objectives.
Naomi Boszeat-Edwards brings more than 10 years of experience to Invu, having held marketing positions at Grant Thornton LLP and Chesterman. Most recently, Naomi was Marketing Manager at Pivotal Performance Ltd, a health and safety training provider, where she was responsible for driving customer acquisition and enhancing brand awareness.
At Invu, Naomi will lead the PR and communications programme, working closely with partners and resellers to support significant business growth. She will also be responsible for customer acquisition activity across existing and new markets as well as brand management and product communications.
"Companies of all sizes, particularly SMES, are beginning to understand the benefits of digital document management; it saves time, improves efficiency, increases productivity and is more environmentally friendly," commented David Morgan, CEO, Invu. "To capitalise on this understanding it's critical that we have a proactive and motivated marketing team in place who can support Invu's business objectives. Nick and Naomi have the experience and industry knowledge necessary to take Invu to the next level."
Notes to Editors: ABOUT INVU Invu [LSE, AIM, Symbol: INVU] develops, markets and sells software (under the brand name of Invu) for the electronic management of all types of information and documents, such as forms, correspondence, literature, faxes, e-mail, technical drawings, electronic files and web pages. Invu targets the small-to-medium size enterprise (\'SME\') market and individual departments of larger organisations with a range of products which the Directors believe strongly adhere to Invu\'s brand values of ease of use, high quality and price performance.
Founded in 1997 and based in Northampton, Invu has 68 employees and operates in the UK, Ireland, The Netherlands, South East Asia, Australia, the United States of America and Nigeria. Invu\'s products have been sold to over 4,000 customers, representing more than75,000 licensed users. Invu has a proven reseller business model and has established a network of more than 166 Value Added Resellers, 14 of which are in Benelux.
Invu is a Microsoft Gold Certified Partner and a member of the Business Application Software Developers Association (BASDA). Its version 5.4 and Series 6 software have been accredited by the Institute of Chartered Accountants in England & Wales (ICAEW). In January 2006 Invu became the first DDM ISV to join SAP\'s portfolio and is certified for integration with SAP Business One. In September 2006, the Invu Series 6 product was selected by Sage to be marketed by them into the Professional Adviser market in the UK.
In January 2008, Invu announced a partnership agreement with IRIS, to integrate its Invu technology into the award winning IRIS Practice Management system, extending the IRIS systems' existing document functionality.
Invu achieved the ISO 9001 compliance, in March 2008. Used by over ¾ million organizations the accreditation sets the standard for quality and management systems, by helping companies to succeed through improved customer satisfaction, staff motivation and continual improvement.
For further information on how Invu can benefit your business, please contact us on +44(0)1604 859893, or email us at info@invu.net. Alternatively visit our website at www.invu.net.
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